Articoli correlati a Understanding Company Strategy: An Introduction to...

Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Rilegato

Houlden, Brian

 
9780631170334: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically

Sinossi

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

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Book by Houlden Brian

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