Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Brossura

Houlden, Brian

 
9780631191476: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically

Sinossi

This is a basic introduction to company strategy. It assumes no previous knowledge of the concepts and techniques involved and should be useful to practising managers new to strategy and to business students. The book is designed to be highly accessible and practical. It shows how strategic thinking can be developed in any company and how it can really contribute to improving a companies performance. It offers guidance on the implementation of strategic plans and uses case studies drawn from the author's consultancy work. The book should be useful for anyone needing a quick but reliable grounding.

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Product Description

Book by Houlden Brian

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Altre edizioni note dello stesso titolo

9780631200901: Understanding Company Strategy: An Introduction to Analysis and Implementation

Edizione in evidenza

ISBN 10:  0631200908 ISBN 13:  9780631200901
Casa editrice: Blackwell Pub, 1996
Brossura