Cases Retailing: Operational Perspectives - Brossura

Hart, Cathy

 
9780631201731: Cases Retailing: Operational Perspectives

Sinossi

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Cathy Hart is Sainsbury Retail Fellow.

Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.

Diane Preston is a Lecturer in Human Resource Management.

Mohammed Rafiq, Lecturer in Retailing.

Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

Dalla quarta di copertina

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.



The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780631207955: Cases in Retailing: Operational Perspectives: Instructor's Manual

Edizione in evidenza

ISBN 10:  0631207953 ISBN 13:  9780631207955
Casa editrice: Blackwell Pub, 1997
Brossura