Articoli correlati a Cases Retailing: Operational Perspectives

Cases Retailing: Operational Perspectives - Brossura

Hart, Cathy

 
9780631201731: Cases Retailing: Operational Perspectives
Brossura
ISBN 10: 0631201734 ISBN 13: 9780631201731
Casa editrice: John Wiley & Sons, 1997

Sinossi

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Cathy Hart is Sainsbury Retail Fellow.

Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.

Diane Preston is a Lecturer in Human Resource Management.

Mohammed Rafiq, Lecturer in Retailing.

Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

Dalla quarta di copertina

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.



The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
John Wiley & Sons
Data di pubblicazione
1997
Lingua
Inglese
ISBN 10 
0631201734
ISBN 13 
9780631201731
Rilegatura
Copertina flessibile
Numero di pagine
264
Contatto del produttore
non disponibile
Persona responsabile
non disponibile