The Strategy Reader - Brossura

Segal-Horn, Susan

Brossura

ISBN 10: 0631209018 ISBN 13: 9780631209010

Casa editrice: Blackwell, 1998

Riassunto

Made up of many classic but also some less well-known articles, this popular Strategy Reader provides a remarkable overview of continuing debates in the field of strategic management. The second edition retains many of the classic readings from the previous edition, including those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller. Topics covered by these new readings include corporate governance, new technology and emerging markets, strategic alliances, diversification, and chaos/complexity theory. Designed to be used with any major textbook, The Strategy Reader will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.

Su questo libro

L'autore

Susan Segal–Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co–author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).

Dalla quarta di copertina

Made up of many classic, as well as some less well–known articles, The Strategy Reader provides students and managers with a remarkable overview of continuing debates in the field of strategic management.

Contributions by Porter, Mintzberg, Senge, Hamel and Prahalad give landmark statements of particular positions and approaches. Other essays, chosen for their variety of insight and contrasting perspective, present less familiar authors writing on sometimes unusual topics. The range of articles included here demonstrates the analytical strength of strategy. But it also shows that analysis is not a sufficient condition for strategic thinking. Ultimately that will depend on the exercise of judgement.

Designed to accompany all major textbooks, The Strategy Reader will also appeal to managers seeking to broaden and deepen their understanding of the contribution strategic management can make to the development of their organizations.

Dettagli dell'edizione

• Editore: Blackwell
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0631209018
• ISBN 13: 9780631209010
• Rilegatura: Copertina flessibile
• Numero di pagine: 464
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile