Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
The cases in this book have been written to accompany the leading strategy text, Contemporary Strategy Analysis 5e (Blackwell). Designed to illuminate and utilize the key strategic management concepts and frameworks, the cases deal with prominent companies facing the challenge of competitive international markets. The fourth edition of Cases for Contemporary Strategy Analysis features the updating of previous cases, including Laura Ashley Holdings PLC; Daimler Chrysler and the world automobile industry; Eastman Kodak; Royal Dutch Shell; Harley-Davidson, Inc.; Richard Branson and the Virgin Group; General Electric; and AES Corporation; Madonna; the U.S. airlines industry; Wal-Mart; EMI; the video games industry; EuroDisney; and the addition of new cases. Among the new cases appearing are Cannondale, Grundig, Eni S.p.A. and the world oil and gas industry, and Dell Computer.From the Back Cover:
This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making.
The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.
Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.
For further information including sample pages please visit: http://www.blackwellpublishers.co.uk/grant/
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Wiley-Blackwell, 1999. Paperback. Condizione libro: New. 2. Codice libro della libreria DADAX0631213600
Descrizione libro Paperback. Condizione libro: New. This Book is in Good Condition; Customer Satisfaction Comes First.Delivery Time 4-12 days. 100% Money back Guaranteed!!!. Codice libro della libreria 0631213600