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Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions - including accounting, finance, human resource management, and marketing. Managerial Economics teaches students how to make better business decisions, not how to build models. Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner. Examples of the major cases included in the text are: Coca Cola's vertical structure and pricing; Breakeven at the "Asian Wall Street Journal"; Fujitsu; Texas Instruments; the DRAM industry; Qwest's 230 per cent excess capacity; Northwest Airlines' pricing strategy; Airbus' organizational architecture; Microsoft vs. AOL in Internet service; and Amazon's vertical integration into warehousing. The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions underscoring basic principles, as well as over ten discussion questions applying these principles to recent business problems. This second edition also emphasizes the economic principles of the 'new economy,' particularly scalability and network effects. "Managerial Economics" is supported by an instructor's manual and on-line resources for students and instructors.
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Managerial Economics
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780631225256. Codice articolo 9215611
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Managerial Economics
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL10417478
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Managerial Economics
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.65. Codice articolo G0631225250I3N00
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Managerial Economics
Da: Majestic Books, Hounslow, Regno Unito
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Condizione: New. pp. 569. Codice articolo 7118917
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Managerial Economics
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. 569 2nd Edition. Codice articolo 261777562
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Managerial Economics
Da: Biblios, Frankfurt am main, HESSE, Germania
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Condizione: New. pp. 569. Codice articolo 181777552
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Managerial Economics
Edizione InternazionaleDa: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-38023
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Managerial Economics
Edizione InternazionaleDa: Basi6 International, Irving, TX, U.S.A.
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Condizione: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-426694
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Managerial Economics
Da: dsmbooks, Liverpool, Regno Unito
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Paperback. Condizione: Like New. Like New. book. Codice articolo D7F5-8-M-0631225250-5
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