Brossura

ISBN 10: 0631231366 ISBN 13: 9780631231363

Casa editrice: Wiley-Blackwell, 2002

The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.

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• Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
  
• Expanded coverage of strategy formulation in electronic commerce.
  
• Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
  
• Reflects the most recent conceptual and theoretical developments in strategy analysis.
  
• Takes a global perspective throughout.

Book Description:

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: bull; bull;thorough coverage of internet-based strategies bull;fresh examples of resource-based competitive advantage bull;improved online resources bull;additional case illustrations in every chapter bull;new self study questions.

From the Back Cover:

Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis.

Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.

Special features of the fourth edition include:

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• increased coverage of value creation in electronic commerce and the strategy implications of information technology
  
• a new section on the "New Economy" and what it means for competition and profit
  
• the incorporation of recent contributions to strategy theory and strategy practice including:

- the creation and development of organizational capability

- winner-takes-all markets

- network externalities and competition for standards

- complexity and self-organization

- strategic innovation

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• the relating of analytical frameworks to their real-world business applications
  
• revised figures and applications, making the book even more user-friendly for both instructors and students.