Articoli correlati a Competitive Intelligence for the Competitive Edge
Sinossi
Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
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Informazioni sull?autore
Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Competitive Intelligence for the Competitive Edge
Editore:
McGraw-Hill Companies, The, 2000
ISBN 10: 0658000594
ISBN 13: 9780658000591
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 17415938-75
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Competitive Intelligence for the Competitive Edge
Editore:
NTC Business Books, 1999
ISBN 10: 0658000594
ISBN 13: 9780658000591
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780658000591. Codice articolo 9931710
Quantità: 1 disponibili
Foto dell'editore
Competitive Intelligence for the Competitive Edge
Editore:
NTC Business Books, 2000
ISBN 10: 0658000594
ISBN 13: 9780658000591
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780658000591. Codice articolo 8980141
Quantità: 1 disponibili
Foto dell'editore
Competitive Intelligence for the Competitive Edge
Editore:
NTC Business Books, Chicago, IL, U.S.A., 1999
ISBN 10: 0658000594
ISBN 13: 9780658000591
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Illustrated Wraps
Da: Great Books&Cafe @ The Williamsford Mill, Williamsford, ON, Canada
Valutazione del venditore 4 su 5 stelle
Illustrated Wraps. Condizione: Very Good. 320 pp. Light edgewear with small faint red smudge on rear cover, else very good. Otherwise a clean and bright copy. Includes table of contents, bibliography, and index. "Shows how to integrate your business's operations - particularly marketing, advertising, and strategic planning - with the latest competitive intelligence techniques in order to achieve greater results in all areas.". Codice articolo 005148
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Competitive Intelligence for the Competitive Edge
Da: BookHolders, Towson, MD, U.S.A.
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Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: NTC/Contemporary Publishing Company Pub Date: 1/1/2000 Binding: paperbackl Pages: 240 first edition. Codice articolo 6456212
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Competitive Intelligence for the Competitive Edge
Da: dsmbooks, Liverpool, Regno Unito
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Paperback. Condizione: Like New. Like New. book. Codice articolo D7F5-8-M-0658000594-5
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