Preaching and the Thirty-Second Commercial: Lessons from Advertising from the Pulpit - Brossura

Allen Jr., O. Wesley; La Ferle, Carrie

 
9780664265441: Preaching and the Thirty-Second Commercial: Lessons from Advertising from the Pulpit
Brossura
ISBN 10: 0664265448 ISBN 13: 9780664265441
Casa editrice: Westminster John Knox Press, 2021

Sinossi

At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention–and keep it.

Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.

Examples of these lessons include:

• Sharpening one's analysis to understand the congregation better

• Encoding a message so that listeners can decode it for their individual lives

• Understanding how the form of the sermon leads to greater or lesser effectiveness

• Building the sermon around imagery and narrative

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Westminster John Knox Press
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
0664265448
ISBN 13 
9780664265441
Rilegatura
Copertina flessibile
Numero di pagine
153
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania