Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint) - Rilegato

Lilien, Gary L.

Rilegato

ISBN 10: 0666263485 ISBN 13: 9780666263483

Casa editrice: FB&C LTD, 2018

Riassunto

Excerpt from Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products

Each company brings much experience and thought to setting budgets and making plans for marketing communications. However, to a large degree, these decisions are based on impressions rather than facts. Very little. Quantified intelligence exists on the relation of product and market characteristics to communications expenditures for industrial products. One reason for this is that to conduct special studies for each individual product would be prohibitively expensive.

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Dettagli dell?edizione

• Editore: FB&C LTD
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 0666263485
• ISBN 13: 9780666263483
• Rilegatura: Copertina rigida
• Numero di pagine: 152
• Contatto del produttore: non disponibile
• Persona responsabile: Bärenreiter-Verlag Karl Vötterle GmbH & Co. KG; bscheuch@baerenreiter.com; ; Heinrich-Schütz-Allee 35-37; Kassel; Germania; 34131; Germania