Spent: Sex, Evolution, and Consumer Behavior - Rilegato

Miller, Geoffrey

Rilegato

ISBN 10: 0670020621 ISBN 13: 9780670020621

Casa editrice: Viking Pr, 2009

Riassunto

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending

Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

Su questo libro

Informazioni sull?autore

Geoffrey Miller is an evolutionary psychologist and author of The Mating Mind. He was educated at Columbia and Stanford and is associate professor of psychology at the University of New Mexico.

Dettagli dell?edizione

• Editore: Viking Pr
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0670020621
• ISBN 13: 9780670020621
• Rilegatura: Copertina rigida
• Numero di pagine: 374
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile