Articoli correlati a Winning With the P&G 99: 99 Principles and Practices...

Winning With the P&G 99: 99 Principles and Practices of Procter & Gamble's Success - Rilegato

Decker, Charles L.

 
9780671017392: Winning With the P&G 99: 99 Principles and Practices of Procter & Gamble's Success
Rilegato
ISBN 10: 067101739X ISBN 13: 9780671017392
Casa editrice: Pocket Books, 1998

Sinossi

Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success

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Informazioni sull'autore

Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.

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Editore
Pocket Books
Data di pubblicazione
1998
Lingua
Inglese
ISBN 10 
067101739X
ISBN 13 
9780671017392
Rilegatura
Copertina rigida
Numero di pagine
237
Contatto del produttore
non disponibile
Persona responsabile
non disponibile