As the major powers move away from the traditional weapons of warfare, they are turning instead to economic weapons like competitive intelligence - the gathering and analysis of information about competitors and the marketplace - to ensure their national sovereignty and survival. Using technology and skills adapted from the Cold War era, they turn raw information into powerful intelligence, enabling them to build market share, launch new products, increase profits, and destroy competitors. Yet, in America, the subject of business intelligence remains shrouded in secrecy - because some companies regard it as unethical, and because certain successful companies don't want to lose their advantage.
But the secret is out. With detailed examples from home and abroad, Kahaner reveals the methods, case studies, and systems that businesses use today to establish their own intelligence operations. You'll discover how competitive intelligence can unmask hidden competitors, and how it can help your company to enter new businesses, understand your own marketplace, and increase the range and quality of acquisition targets.
An indispensable guide to the new competitive world, Competitive Intelligence will help companies transform themselves from mere collectors of information to informed users of intelligence. Innovative and practical, it will forever change the way companies make decisions about themselves and the global marketplace.
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Da: Wonder Book, Frederick, MD, U.S.A.
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Da: Wonder Book, Frederick, MD, U.S.A.
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Da: Better World Books: West, Reno, NV, U.S.A.
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP77154854
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Da: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condizione: Very Good. From combing the Internet and routine filings with government agencies to employing complex chemical analyzes, competitive intelligence reveals where the market is going, who is leading it, and why. Japanese companies have had competitive intelligence divisions for years, but companies in the rest of the world are far behind in the critical business practice of assembling and converting peripheral data and matters of public record into a market advantage. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others. Codice articolo CIN0684810743VG
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Da: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condizione: Good. From combing the Internet and routine filings with government agencies to employing complex chemical analyzes, competitive intelligence reveals where the market is going, who is leading it, and why. Japanese companies have had competitive intelligence divisions for years, but companies in the rest of the world are far behind in the critical business practice of assembling and converting peripheral data and matters of public record into a market advantage. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others. Codice articolo CIN0684810743G
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Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
hardcover. Condizione: Very Good. First Edition. Used - Very Good. Codice articolo 11-A-4-0204
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Da: Harmonium Books, Philadelphia, PA, U.S.A.
Hardcover. Condizione: Like New. Dust Jacket Included. Hardback w/ jacket; crisp, clean. Codice articolo KZ-HFKO-J8A8
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Da: Bookensteins, Las Vegas, NV, U.S.A.
Hardcover. Condizione: As New. Condizione sovraccoperta: Near Fine. 1st Edition. Book is in "As New" condition. Dust jacket is in "Near Fine" condition showing slight shelf wear. Bookseller Inventory BS/BS8688 022020. Codice articolo 008688
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