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On December 16, 1994, a bloodletting took place in the stylish sixth-floor boardroom at Saatchi & Saatchi Company PLC, once the world's largest advertising agency holding company. Maurice Saatchi, the forty-eight-year-old chairman who co-founded the company in 1970 with his older brother Charles, was fired by the board of directors under threat by the firm's largest shareholders. Less than a month later, Maurice started a rival ad agency and quickly snapped up former Saatchi & Saatchi clients, most importantly British Airways.
Kevin Goldman traces every step the Saatchi brothers took, from their youth as Iraqi Jewish immigrants in North London to their business merger in 1970, when, with little more than sheer audacity, they opened an ad agency with a full-page announcement ad in the London Sunday Times. Through bold and brash actions, the agency began an acquisition binge, taking over many of the ad industry's giants, including Ted Bates, Backer & Spielvogel, Dancer Fitzgerald Sample, and Garland-Compton, to become the number one ad company in the world. However, once they acquired a company, the brothers lost interest, often refusing to meet with its executives again. This disdain would come back to haunt them.
Built into the Saatchi story is the bigger picture of the dramatic changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies.
The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok.
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
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Simon & Schuster Ltd, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
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Hardcover. Condizione: Very Good. Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780684815718
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780684815718
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CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5. Codice articolo G0684815710I4N00
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
Editore:
Simon & Schuster Ltd, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Da: M Godding Books Ltd, Devizes, WILTS, Regno Unito
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP59222379
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
Editore:
Simon & Schuster Ltd, United Kingdom, London, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003971510
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Conflicting accounts: The creation and crash of the Saatchi & Saatchi advertising empire
Editore:
Simon & Schuster, New York, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Da: Mr Pickwick's Fine Old Books, Katoomba, NSW, Australia
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. First Edition. Size: Octavo (standard book size). 384 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Dust Jacket is in very good condition, without tears or chips or other damage. Edges slightly foxed. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; Saatchi & Saatchi History; Communications & Media. ISBN: 0684815710. ISBN/EAN: 9780684815718. Library of Congress No: 96032066. Dewey Code: 338.7/616591/0973 20. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB11314: 16 For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Codice articolo RB11314
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Conflicting Accounts: How Corp
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00080541214
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