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On December 16, 1994, a bloodletting took place in the stylish sixth-floor boardroom at Saatchi & Saatchi Company PLC, once the world's largest advertising agency holding company. Maurice Saatchi, the forty-eight-year-old chairman who co-founded the company in 1970 with his older brother Charles, was fired by the board of directors under threat by the firm's largest shareholders. Less than a month later, Maurice started a rival ad agency and quickly snapped up former Saatchi & Saatchi clients, most importantly British Airways.
Kevin Goldman traces every step the Saatchi brothers took, from their youth as Iraqi Jewish immigrants in North London to their business merger in 1970, when, with little more than sheer audacity, they opened an ad agency with a full-page announcement ad in the London Sunday Times. Through bold and brash actions, the agency began an acquisition binge, taking over many of the ad industry's giants, including Ted Bates, Backer & Spielvogel, Dancer Fitzgerald Sample, and Garland-Compton, to become the number one ad company in the world. However, once they acquired a company, the brothers lost interest, often refusing to meet with its executives again. This disdain would come back to haunt them.
Built into the Saatchi story is the bigger picture of the dramatic changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies.
The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok.
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- EditoreSimon & Schuster
- Data di pubblicazione1997
- ISBN 10 0684815710
- ISBN 13 9780684815718
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine384
- Contatto del produttorenon disponibile
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
Editore:
Simon & Schuster Ltd, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
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Conflicting accounts: The creation and crash of the Saatchi & Saatchi advertising empire
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Simon & Schuster, New York, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Conflicting Accounts: How Corp
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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Hard Cover. Condizione: Very Good. Condizione sovraccoperta: Very Good. The upper page edges and inside cover pages are lightly foxed. 384 pages with a few b&w photgraphic pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm). Codice articolo 145687
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi & Saatchi Adverti.
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Hardcover. Condizione: Like New. First edition 1st printing Simon & Schuster 1997, NEW, good cover, good glossy dust jacket price intact, tight binding, remainder mark on bottom, clean text Prompt, reliable service, shipped next business day. Int'l mailed via first class or priority. Codice articolo chcnf117057
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