Sinossi
Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per The Marketing of Nations: A Strategic Approach to Building...
Foto dell'editore
The Marketing of Nations: A Strategic Approach to Building National Wealth
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00075371040
Compra usato
EUR 3,11
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations: A Strategic Approach to Building National Wealth
Da: More Than Words, Waltham, MA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo BOS-D-09i-0001697
Compra usato
EUR 1,22
Spese di spedizione:
EUR 3,44
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations: A Strategic Approach to Building National Wealth
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo W06L-01230
Compra usato
EUR 6,07
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations: A Strategic Approach to Building National Wealth
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G068483488XI4N00
Compra usato
EUR 6,81
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations: A Strategic Approach to Building National Wealth
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G068483488XI4N10
Compra usato
EUR 6,81
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations: A Strategic Approach to Building National Wealth
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G068483488XI3N10
Compra usato
EUR 6,81
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations: A Strategic Approach to Building National Wealth
Da: Half Price Books Inc., Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_452357721
Compra usato
EUR 4,43
Spese di spedizione:
EUR 3,01
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 6202898-6
Compra usato
EUR 7,88
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Marketing of Nations: Strategic Approach to Building National Wealth
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. The Marketing of Nations: Strategic Approach to Building National Wealth This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780684834887
Compra usato
EUR 7,57
Spese di spedizione:
EUR 5,68
Da: Regno Unito a: U.S.A.
Quantità: 2 disponibili
Foto dell'editore
The Marketing of Nations: Strategic Approach to Building National Wealth
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780684834887
Compra usato
EUR 7,57
Spese di spedizione:
EUR 7,94
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili