Based on forty in-depth interviews with key officers and employees of Netscape, the authors reveal the strategies that have allowed the company to beat its competition and show executives how to exploit the Internet to their company's advantage.
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Michael A. Cusumano, co-author of MICROSOFT SECRETS and THINKING BEYOND LEAN is Distinguished Professor of Management at MIT's Sloan School of Management. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.
Book by Yoffie David Cusumano Michael A Yoffie David B
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