Competing on Internet Time: Lessons from Netscape and Its Battle With Microsoft - Rilegato

Cusumano, Michael A.; Yoffie, David B.

 
9780684853192: Competing on Internet Time: Lessons from Netscape and Its Battle With Microsoft

Sinossi

Based on forty in-depth interviews with key officers and employees of Netscape, the authors reveal the strategies that have allowed the company to beat its competition and show executives how to exploit the Internet to their company's advantage.

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L'autore

Michael A. Cusumano, co-author of MICROSOFT SECRETS and THINKING BEYOND LEAN is Distinguished Professor of Management at MIT's Sloan School of Management. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

Product Description

Book by Yoffie David Cusumano Michael A Yoffie David B

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Altre edizioni note dello stesso titolo

9780684863450: Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

Edizione in evidenza

ISBN 10:  0684863456 ISBN 13:  9780684863450
Casa editrice: Free Press, 2000
Brossura