Articoli correlati a Kotler on Marketing
Sinossi
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
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L'autore
Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Kotler on Marketing
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Kotler on Marketing : How to Create, Win, and Dominate Markets
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Kotler on Marketing : How to Create, Win, and Dominate Markets
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Kotler on Marketing: How to Create, Win, and Dominate Markets
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Kotler on Marketing
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Free Press 07/06/1999, 1999
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ISBN 13: 9780684860381
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Kotler on Marketing
Editore:
Free Press 07/06/1999, 1999
ISBN 10: 0684860384
ISBN 13: 9780684860381
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