The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers - Rilegato

Day, George S.

 
9780684864679: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Rilegato
ISBN 10: 0684864673 ISBN 13: 9780684864679
Casa editrice: Free Pr, 2000

Sinossi

A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Free Pr
Data di pubblicazione
2000
Lingua
Inglese
ISBN 10 
0684864673
ISBN 13 
9780684864679
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
285
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781416584612: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Edizione in evidenza

ISBN 10:  1416584617 ISBN 13:  9781416584612
Casa editrice: Free Press, 2007
Brossura