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How one global organization’s lingua franca mandate shaped the lives of its employees around the world
For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten’s locations around the world, Tsedal Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
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Tsedal Neeley is professor of business administration in the Organizational Behavior Unit at Harvard Business School.
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The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
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Princeton University Press, 2019
ISBN 10: 0691196125
ISBN 13: 9780691196121
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The Language of Global Success : How a Common Tongue Transforms Multinational Organizations
Editore:
Princeton University Press, 2019
ISBN 10: 0691196125
ISBN 13: 9780691196121
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The Language of Global Success : How a Common Tongue Transforms Multinational Organizations
Editore:
Princeton University Press, 2019
ISBN 10: 0691196125
ISBN 13: 9780691196121
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The Language of Global Success
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Princeton University Press, US, 2019
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ISBN 13: 9780691196121
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Paperback. Condizione: New. How one global organization's lingua franca mandate shaped the lives of its employees around the worldFor nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization. Codice articolo LU-9780691196121
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The Language of Global Success
Editore:
Princeton University Press, US, 2019
ISBN 10: 0691196125
ISBN 13: 9780691196121
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Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. How one global organization's lingua franca mandate shaped the lives of its employees around the worldFor nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization. Codice articolo LU-9780691196121
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The Language of Global Success
Editore:
Princeton University Press, US, 2019
ISBN 10: 0691196125
ISBN 13: 9780691196121
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Paperback. Condizione: New. How one global organization's lingua franca mandate shaped the lives of its employees around the worldFor nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization. Codice articolo LU-9780691196121
Quantità: Più di 20 disponibili
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The Language of Global Success
Editore:
Princeton University Press, US, 2019
ISBN 10: 0691196125
ISBN 13: 9780691196121
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Paperback
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. How one global organization's lingua franca mandate shaped the lives of its employees around the worldFor nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization. Codice articolo LU-9780691196121
Quantità: 8 disponibili
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The Language of Global Success
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo WP-9780691196121
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