A practical guide to the ethnographic study of online cultures, and beyond
Ethnography and Virtual Worlds is the only book of its kind—a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results.
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Tom Boellstorff is professor of anthropology at the University of California, Irvine. Their books include Coming of Age in Second Life: An Anthropologist Explores the Virtually Human. Bonnie Nardi is professor (emer.) of informatics at the University of California, Irvine. Her books include My Life as a Night Elf Priest: An Anthropological Account of World of Warcraft. Celia Pearce is professor of game design at Northeastern University. Her books include Communities of Play: Emergent Cultures in Multiplayer Games and Virtual Worlds. T. L. Taylor is professor of comparative media studies at the Massachusetts Institute of Technology. Her books include Play Between Worlds: Exploring Online Game Culture.
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