The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude - Brossura

Ford, Carro Susan

Brossura

ISBN 10: 0692310339 ISBN 13: 9780692310335

Casa editrice: Carro Ford Communications LLC, 2014

Riassunto

It’s all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won’t run out of tools any time soon. Great for beginners, too. The handbook can quickly bring anyone up to speed on marketing nuts and bolts.

Su questo libro

Informazioni sull?autore

Carro Ford has been on the marketing path for over 25 years, mainly with companies selling B2B technology and services. Following a few decades on the corporate side, she ran her own PR and content marketing agency for 14 years. In 2014, she poured her knowledge and experience into The Smartass Marketer’s Handbook, a book full of tips, tactics and attitude. A Louisville, Kentucky native, Carro has a B.A. in Communications from Spring Hill College in Mobile, Alabama. Reach her on LinkedIn.

Dettagli dell?edizione

• Editore: Carro Ford Communications LLC
• Data di pubblicazione: 2014
• ISBN 10: 0692310339
• ISBN 13: 9780692310335
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 164
• Contatto del produttore: non disponibile