Articoli correlati a Marketing for Managers: A Practical Approach

Marketing for Managers: A Practical Approach - Rilegato

Pitt, F. L.

 
9780702142222: Marketing for Managers: A Practical Approach

Sinossi

Introducing the issues underlying marketing concepts and strategies, this is a text which covers marketing essentials, aiming to dismiss the idea that marketing is an overly complicated discipline. A major strand of the work is to discuss the impact of the World Wide Web and Internet, before focusing on the challenges of writing viable, well-considered marketing plans.

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