Event management: A developmental and managerial approach - Brossura

 
9780702177798: Event management: A developmental and managerial approach
Brossura
ISBN 10: 0702177792 ISBN 13: 9780702177798
Casa editrice: Juta Legal and Academic Publishers, 2011

Sinossi

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

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Editore
Juta Legal and Academic Publishers
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0702177792
ISBN 13 
9780702177798
Rilegatura
Copertina flessibile
Numero edizione
3
Numero di pagine
584
Redattore
Tassiopoulos Dimitri
Contatto del produttore
non disponibile
Persona responsabile
non disponibile