Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers - Brossura

Kennedy, Carol

Brossura

ISBN 10: 0712679502 ISBN 13: 9780712679503

Casa editrice: Random House Uk Ltd, 1998

Riassunto

This bestselling guide to the works and theories of leading management thinkers covers over 45 influential gurus, ranging from pioneers to today’s stars of the lecture circuit. It has been sold around the world since its first publication in 1991, and has been translated into eight languages.

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Product Description

Frequently Asked Questions answered by bestselling author, Carol Kennedy WHAT MAKES A MANAGEMENT GURU? Largely good timing, good marketing and an entertaining lecture style. Tom Peters and Robert Waterman started the guru craze in 1982 with In Search of Excellence, still the worlds best-selling business book. Their timing was perfect: US firms, worried by Japanese competition, were desperate for reassurance that they could excel in world markets. Peters set out to market himself and is now the worlds highest paid business speaker. Most gurus come out of the US business schools, and begin by getting published in Harvard Business Review. An HBR article is often expanded into a successful book; then come the lectures and lucrative consultancy work. European industry isnt yet geared to the guru business, nor is Asia - in Japan, it tends to be top businessmen who have the management ideas. In America, the whole idea of self-improvement is a powerful one, wheth! er it relates to an individual or a company. WHO ARE THE OTHER TOP NAMES? Michael Porter of Harvard Business School, who has "branded" himself in competitive strategy; Gary Hamel, a former Stanford professor who sprang to fame in 1994 as co-author of Competing for the Future, a book that showed businesses how to leapfrog competitors by maximising their "core competencies"; and Rosabeth Moss Kanter, the only female global guru, whose big ideas include empowerment in organisations and making big corporations act like small entrepreneurs. Many top theorists acknowledge their debt to ideas first advanced over 40 years ago by Peter Drucker, the 89-year-old godfather of management gurus.

Dettagli dell'edizione

• Editore: Random House Uk Ltd
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0712679502
• ISBN 13: 9780712679503
• Rilegatura: Copertina flessibile
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: Nachyta Pederzini; 0039 0516047011; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; 40057; Italia