Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank - Brossura

Wilde, Nick; Holden, Philip R.

Brossura

ISBN 10: 0713675462 ISBN 13: 9780713675467

Casa editrice: A & C Black Publishers Ltd, 2007

Riassunto

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing 'a great little package' The Bookseller

Su questo libro

Informazioni sugli autori

Phil Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London.

Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.

Dettagli dell'edizione

• Editore: A & C Black Publishers Ltd
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0713675462
• ISBN 13: 9780713675467
• Rilegatura: Copertina flessibile
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile