Articoli correlati a Decoding Advertisements: Ideology and Meaning in Advertising
Sinossi
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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Informazioni sull'autore
Judith Willimason is currently Visiting Professor at City University, London.
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Decoding Advertisements (Ideas in Progress)
Editore:
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_473576785
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Decoding Advertisements (Ideas in Progress)
Editore:
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00102010002
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Decoding Advertisments: Ideology and Meaning in Advertising
Editore:
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0714526150I4N00
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Decoding Advertisements (Ideas in Progress)
Editore:
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo F10J-00930
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Decoding Advertisements (Ideas in Progress)
Editore:
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antico o usato
paperback
Da: HPB-Diamond, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_418710147
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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
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Marion Boyars 22/01/2010, 2010
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780714526157
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Decoding Advertisements (Ideas in Progress)
Editore:
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antico o usato
paperback
Da: HPB-Ruby, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_479240303
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Decoding Advertisements: Ideology and Meaning in Advertising
Editore:
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Da: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condizione: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Codice articolo CIN0714526150G
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Decoding Advertisements
Editore:
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Da: eCampus, Lexington, KY, U.S.A.
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Condizione: Very Good. Codice articolo U:9780714526157:ONHAND
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
Editore:
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001221259
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