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Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
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Problem Solved: A Primer in Design and Communications
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00714841749-V
Quantità: 1 disponibili
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Problem Solved : A Primer for Design and Communications
Editore:
Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
Antico o usato
Rilegato
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP16993691
Quantità: 1 disponibili
Foto dell'editore
Problem Solved: A Primer for Design and Communications
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0714841749. Codice articolo 8611591
Quantità: 1 disponibili
Foto dell'editore
Problem Solved: A Primer for Design and Communications
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0714841749. Codice articolo 5812351
Quantità: 1 disponibili
Foto dell'editore
Problem Solved: A Primer for Design and Communications
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:0714841749. Codice articolo 8854743
Quantità: 1 disponibili
Foto dell'editore
Problem Solved: A Primer for Design and Communications
Editore:
Phaidon Press Ltd, United Kingdom, London, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002328878
Quantità: 3 disponibili
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Problem Solved: A Primer for Design and Communications
Da: Caryota Book Exchange, Darwin, NT, Australia
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Good. A large volume, extra shipping charges may apply. Inscribed by previous owner. Codice articolo 010992
Quantità: 1 disponibili
Foto dell'editore
Problem Solved: A Primer for Design and Communication
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0714841749. Codice articolo 9290160
Quantità: 1 disponibili
Immagini fornite dal venditore
Problem solved. A primer in design and communications. Ediz. illustrata
Editore:
Phaidon 2002-01-01, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
Antico o usato
Rilegato
Da: MULTI BOOK, Cerreto Laziale, RM, Italia
Valutazione del venditore 5 su 5 stelle
Condizione: Buono (Good). 9780714841748 Buono (Good) . Codice articolo 0000000016504
Quantità: 1 disponibili
Foto dell'editore
Problem Solved: A Primer for Design and Communication
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.05. Codice articolo G0714841749I3N00
Quantità: 1 disponibili