A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
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Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.
Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.
A manual for design students and professionals offering solutions to design problems.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Condizione: New. 2012. 2nd. Hardcover. A manual for design students and professionals offering solutions to design problems. Num Pages: 320 pages, 1200 colour, 150 black & white. BIC Classification: AKC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 251 x 213 x 31. Weight in Grams: 1284. . . . . . Codice articolo V9780714864730
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Condizione: New. 2012. 2nd. Hardcover. A manual for design students and professionals offering solutions to design problems. Num Pages: 320 pages, 1200 colour, 150 black & white. BIC Classification: AKC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 251 x 213 x 31. Weight in Grams: 1284. . . . . . Books ship from the US and Ireland. Codice articolo V9780714864730
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