Articoli correlati a Managing Marketing: Concepts and Irish Cases
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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new service or product plan to the re-evaluation of marketing strategy.
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Secondhand paperback copy in good condition. Some wear to front cover
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Managing Marketing: Concepts and Irish Cases
Editore:
Gill & Macmillan Ltd, 1993
ISBN 10: 0717119521
ISBN 13: 9780717119523
Antico o usato
Brossura
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00717119521-G
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Managing Marketing
Editore:
Gill & Macmillan Ltd, 1993
ISBN 10: 0717119521
ISBN 13: 9780717119523
Antico o usato
Softcover
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Fair. Beschriftungen / Markierungen; Leichte Risse; Gebogener Buchrücken; Leichter Riss. This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. Codice articolo 3c83549b-2aa0-43f2-809f-a6bcddff036e
Quantità: 1 disponibili