Marketing: An Introduction for Students in Ireland - Brossura

Rogan, Donal

Brossura

ISBN 10: 0717142019 ISBN 13: 9780717142019

Casa editrice: Gill Education, 2007

Riassunto

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.

•  New to this edition:
  • Completely updated perspectives on marketing theory and practice
  • Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
  • New and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan’s Porridge and Dubarry Footwear
  • Analysis of the changes that have taken place in the Irish marketing environment
  • Emphasis on the challenges that will face Irish marketers in coming years.
    
    
•  A customer-centric approach to marketing is presented as the basis for making key decisions.

SUITABLE FOR
- First- and second-year business students at third level
- Students taking a marketing module as part of any other course.

Dettagli dell'edizione

• Editore: Gill Education
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0717142019
• ISBN 13: 9780717142019
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 504
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile