The Marketing of Political Parties: Political Marketing at the 2005 British General Election - Brossura

 
9780719073014: The Marketing of Political Parties: Political Marketing at the 2005 British General Election
Brossura
ISBN 10: 0719073014 ISBN 13: 9780719073014
Casa editrice: Manchester Univ Pr, 2006

Sinossi

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research. Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University. Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University

Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research

Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University

Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University

Dal risvolto di copertina interno

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Manchester Univ Pr
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
0719073014
ISBN 13 
9780719073014
Rilegatura
Copertina flessibile
Numero di pagine
269
Redattore
Lilleker Darren G., Jackson Negel A., Scullion Richard
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780719073007: The Marketing of Political Parties: Political Marketing at the 2005 British General Election

Edizione in evidenza

ISBN 10:  0719073006 ISBN 13:  9780719073007
Casa editrice: Manchester Univ Pr, 2006
Rilegato