Successful Selling With NLP: Powerful ways to help you connect with your customers - Brossura

O’Connor, Joseph; Prior, Robin

Brossura

ISBN 10: 0722529783 ISBN 13: 9780722529782

Casa editrice: Thorsons, 2000

Riassunto

An entertaining, relevant and immediately applicable guide to solving sales problems with the power of NLP.

Most sales training focuses on ‘closing the deal’. Joseph O’Connor and Robin Prior invite you instead to shift your attention to ‘opening the relationship’. ‘Successful Selling with NLP’ shows how concentrating on identifying and meeting your customer’s needs, rather than on making a fquick sale, will result in more exciting, interesting and ultimately rewarding working relationships.

Discover how to create and maintain good customer relationships, both on the phone and face-to-tace. Learn to speak the customer’s language. Find out out what your customers really want. Increase the power of your presentations. Ensure you own well-being. Be a leader as well as a manager.

Building win-win relationships is the key to successful marketing and selling, and NLP modelling provides you with the tools to do it.

Su questo libro

Informazioni sull?autore

Joseph O’Connor is a teacher and writer, working in psychology and management consultancy. Author and co-author of a number of leading NLP titles.

Robin Prior is a management trainer with 20 years’ experince in sales management. He has also written for stand up comedians and television comedy shows.

Dalla quarta di copertina

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Successful selling with NLP'

NLP is the study of how we communicate with each other and offers powerful ways for sales people and customers to get what they want.

• Create and maintain excellent relationships with customers both a the telephone and face to face.
• Learn questions to discover what your customers really want and what they value.
• Speak the customers' language – using words that are important to them.
• Know how the customers decide to buy
• Take care of your own well being.
• Be a leader as well as a manager.
• Learn skills for powerful presentations.

If you are a salesperson, sales manager, or a professional who needs skills to sell your product or service, this book is invaluable.

'Joseph O'Connor' is a teacher and writer, and author of 9 bestselling NLP books. 'Robin Prior' is a management trainer with twenty years experience in sales management.

"A well written book which not only translates the theory of Neuro-Linguistic Programming into effective selling practice but goes beyond this to teach many of the techniques which distinguish sales professionals."
DAVID MERCER, Head of Centre for Strategy and Policy, The Open University

Dettagli dell?edizione

• Editore: Thorsons
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0722529783
• ISBN 13: 9780722529782
• Rilegatura: Copertina flessibile
• Numero di pagine: 240
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile