Electronic Marketing and the Internet - Brossura

Adam, Stewart; Gilmour, Peter; Westberg, Kate

 
9780724804016: Electronic Marketing and the Internet

Sinossi

This short guide can be used for any course in undergraduate, MBA or postgraduate Marketing. The student is introduced to the Internet and its importance for Marketers. The authors have taken a very practical hands-on approach to working with the Internet. A series of questions and answers set the scene for activities throughout each chapter.

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