Small Business Management: An Applied Approach - Brossura

Mazzarol, Tim

 
9780734610362: Small Business Management: An Applied Approach
Brossura
ISBN 10: 073461036X ISBN 13: 9780734610362
Casa editrice: Tilde Univ Pr, 2010

Sinossi

The aim of this text is to familiarize students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest. Key features include: * Adopts a strategic perspective of the small firm focusing on enterprise growth. * Provides a balance of theory and practice with respect to the management of small businesses. * Includes original research and case studies from Australian firms. * Draws upon direct experience of working small business managers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Mazzarol Tim

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Tilde Univ Pr
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
073461036X
ISBN 13 
9780734610362
Rilegatura
Copertina flessibile
Numero di pagine
471
Contatto del produttore
non disponibile
Persona responsabile
non disponibile