E-Volve-Or-Die.Com: Thriving in the Internet Age Through E-Commerce Management - Brossura

Levy, Mitchell

 
9780735710283: E-Volve-Or-Die.Com: Thriving in the Internet Age Through E-Commerce Management
Brossura
ISBN 10: 0735710287 ISBN 13: 9780735710283
Casa editrice: New Riders Pub, 2000

Sinossi

A guide for those involved with e-commerce at any level, from executive to observer, showing how to adapt a business from the industrial age into the Internet economy. Part I explains the e-commerce paradigm, and Part II gives guidelines on planning, identifying customer expectations, content, global presence, and outsourcing. Part III focuses on managing customer service, organizational issues, and Internet marketing, and Part IV examines future trends. Levy developed and manages a professional certificate program in e-commerce management for San Jose University and teaches courses in the program. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Informazioni sull?autore

Mitchell Levy is President Of ECnow.com and Executive producer of ECMgt.com. He helps start-up, medium, and large corporations transition from the Industrial Age to the Internet Age and is actively involved in strategic ECM consulting, training, and Internet Marketing activities. Mitchell also developed and currently manages a professional certificate program in e-commerce management for San Jose State University and teaches several courses in the Program. Mitchell sits on the boards of various dot-com's, and many medium to large-sized corporations utilize his services. In addition, Mitchell serves as Chair for Comdex Las Vegas and Chicago, and for his own symposia series, ECMsym.com. He is a sought-after speaker at a number of other conferences, including miller Freeman's Web Design and Development, Thunderlizard's Web Design, DCI's Internet Expo, CommerceNet's Annual Conferences, CINet's Web Builder, and many Silicon Valley-based and individual client events Worldwide. Mitchell spent nine years at Sun Microsystems during the key infancy period of the Internet, and managed the e-commerce component of Sun's $3.5 billion supply chain. Since leaving Sun, he has put together the e-commerce strategy for the $2 billion revenue-based Bay Networks (both the buy and sell side). He has also run a privately held Web Presence company, founded in June 1995, which consulted, designed, created, and hosted Web Sites for clients.

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Editore
New Riders Pub
Data di pubblicazione
2000
Lingua
Inglese
ISBN 10 
0735710287
ISBN 13 
9780735710283
Rilegatura
Copertina flessibile
Numero di pagine
324
Contatto del produttore
non disponibile
Persona responsabile
non disponibile