Submit Now: Designing Persuasive Web Sites - Brossura

Chak, Andrew

Brossura

ISBN 10: 0735711704 ISBN 13: 9780735711709

Casa editrice: New Riders Pub, 2002

Riassunto

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

Su questo libro

Informazioni sull?autore

Andrew Chak is an award-winning Information Architect and User Experience Designer based in Toronto. His work for clients such as Deustche Bank, General Motors, Thomas Cook, New York Life, and American Express has given him background and insight into how customers transact on the Web. A speaker at InternetWorld, WebNYC, WebChicago, WebLA, WebDC, and Web2000, Andrew's presentation at December 2000 C/Net Builder conference in New Orleans was voted one of the top ten best by attendees.

Dettagli dell?edizione

• Editore: New Riders Pub
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0735711704
• ISBN 13: 9780735711709
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 342
• Contatto del produttore: non disponibile