Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.
But creating the user experience can seem overwhelmingly complex. With so many issues involved-usability, brand identity, information architecture, interaction design-it can seem as if the only way to build a successful site is to spend a fortune on specialists who understand all the details.
The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.
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I really love the web. I really hate bad web sites. One day I was sitting on the back patio of Carbon IQ with Jeff Veen, and mentioned both of these sentiments. I said, "Dang it, if people would just slow down and do a few blueprints before they made web sites, they'd all improve 200%. I mean, it doesn't take that much -- you just talk to some users, do a couple card sorts, and blooie! a better web site." And he said, "You should write a book." Well, it's a year later, and I have written a book. My brain is now sitting in your hands, between these covers. I still spend a lot of time online -- so far I found a career, a husband, a car, a publisher, and many tickets to exotic locales all online. I love the web -- it has the power to change people's lives. I still hate bad web sites though, and now I'd like to encourage you to read this book and go make some good ones. Please. I'll swing by when you're done.About the Author:
Jesse James Garrett is one of the founders of Adaptive Path, a user experience consultancy based in San Francisco. Since it was first released in March 2000, his "Elements of User Experience" model has been downloaded more than 20,000 times. Jesse's Web experience includes projects for companies such as AT&T, Intel, Boeing, Motorola, Hewlett-Packard, and National Public Radio. His other contributions to the field of user experience include the Visual Vocabulary, an open notation system for information architecture documentation that is now used by organizations around the world. His personal site at www.jjg.net is one of the Web's most popular destinations for information architecture resources.
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