Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points - Brossura

Linderman, Matthew; Fried, Jason

 
9780735714106: Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points
Brossura
ISBN 10: 073571410X ISBN 13: 9780735714106
Casa editrice: New Riders Pub, 2004

Sinossi

Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive design is like defensive driving brought to the Web. The same way drivers must always be on the lookout for slick roads, reckless drivers, and other dangerous scenarios, site builders must constantly search for trouble spots that cause visitors confusion and frustration. Good site defense can make or break the customer experience.

In these pages, you'll see hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. You'll learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. You'll also explore how to evaluate your own site's defensive design and improve it over the long term.

This book is a must read for designers, programmers, copywriters, and any other site decision-makers who want to increase usability and customer satisfaction.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Chicago-based 37signals (www.37signals.com) is a team of web design and usability specialists dedicated to simple, and usable, customer-focused design. 37signals popularized the concept of contingency/defensive design in various articles and white papers and via the web site DesignNotFound.com. The team also has conducted workshops and presentations on the topic for a variety of conferences and companies.

37signals clients include Microsoft, Qwest, Monster.com, Clear Channel, Panera Bread, Meetup, Performance Bike, and Transportation.com. Work has been featured in the New York Times, Sports Illustrated, Washington Post, on CNN, and in numerous other publications. Team members have appeared as featured speakers at AIGA Risk/Reward, Activ8, South By Southwest, HOW Design Conference, ForUse, and other conferences. Additional information can be found at www.37signals.com.

This book is authored by Matthew Linderman with Jason Fried. Other members of the 37signals team include Ryan Singer and Scott Upton.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
New Riders Pub
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
073571410X
ISBN 13 
9780735714106
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
non disponibile