Sinossi
As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.
Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.
Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.
Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. 
Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. 
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per Product Development for the Service Sector: Lessons...
Foto dell'editore
Product Development For The Service Sector: Lessons From Market Leaders
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00096382263
Compra usato
EUR 5,79
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 2 disponibili
Foto dell'editore
Product Development for the Service Sector
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0738201057I4N00
Compra usato
EUR 6,09
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Product Development for the Service Sector
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0738201057I4N00
Compra usato
EUR 6,09
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Product Development for the Service Sector : Lessons from Market Leaders
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 0th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 5092883-6
Compra usato
EUR 6,28
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Product Development For The Service Sector: Lessons From Market Leaders
Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Very Good. Used - Very Good. Codice articolo 7-K-4-0201
Compra usato
EUR 2,62
Spedizione EUR 4,03
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Product Development For The Service Sector: Lessons From Market Leaders
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo R05E-01259
Compra usato
EUR 6,71
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Product Development For The Service Sector: Lessons From Market Leaders
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized. Codice articolo M0738201057Z2
Compra usato
EUR 2,65
Spedizione EUR 5,15
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Product Development For The Service Sector: Lessons From Market Leaders
Da: Bookoutlet1, Easley, SC, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Great shape! Has a publisher remainder mark. hardcover Used - Very Good 1999. Codice articolo IM-10030323
Compra usato
EUR 4,85
Spedizione EUR 3,43
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 3 disponibili
Foto dell'editore
Product Development For The Service Sector: Lessons From Market Leaders
Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good in very good dust jacket. Tips bumped. First edition *. Codice articolo ware60kr2542
Compra usato
EUR 11,94
Spedizione EUR 8,16
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Product Development For The Service Sector: Lessons From Market Leaders
Da: Letusbegin, Ossining, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: New. New Hardcover! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from warehouse, sealed in plastic, exact artwork as listed, Codice articolo 307200308040
Compra nuovo
EUR 17,40
Spedizione EUR 3,43
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili