Making it Personal: How to Profit from Personalization without Invading Privacy - Rilegato

Kasanoff, Bruce

Rilegato

ISBN 10: 0738205362 ISBN 13: 9780738205366

Casa editrice: Perseus Books, 2001

Riassunto

How businesses can harness the incredible power of personalization technologies without crossing over the line. . As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the enterprise; to communicate with customers, suppliers, and other stakeholders; and to customize working tools. But this freedom does not come without some profound consequences. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing over into the unethical. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique perspective on a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Su questo libro

Product Description

Book by Kasanoff Bruce

Dettagli dell'edizione

• Editore: Perseus Books
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0738205362
• ISBN 13: 9780738205366
• Rilegatura: Copertina rigida
• Numero di pagine: 240
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile