Invisible Advantage: How Intangibles Are Driving Business Performance: How Intangibles are Changing the Rules of Business - Rilegato

Low, Jonathan; Kalafut, Pam Cohen

Rilegato

ISBN 10: 0738205397 ISBN 13: 9780738205397

Casa editrice: Basic Books, 2002

Riassunto

Offers a new look at intangible assets that influence corporate value and discusses their impact on corporate performance.

Su questo libro

Informazioni sull?autore

Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan. Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan.

Dettagli dell'edizione

• Editore: Basic Books
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0738205397
• ISBN 13: 9780738205397
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 259
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile