Sinossi
In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.
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Informazioni sugli autori
Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. He lives in Indianapolis, Indiana.
Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. He lives in Indianapolis, Indiana.
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Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth
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Condizione: Very Good. How to compete on the basis of your invisible assets--your priceless relationships with customers, employees, suppliers, and shareholders Num Pages: 272 pages, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 18. Weight in Grams: 425. Good clean copy with minor shelfwear, remains very good. 2002. paperback. . . . . Books ship from the US and Ireland. Codice articolo KTS0043118
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Condizione: Very Good. How to compete on the basis of your invisible assets--your priceless relationships with customers, employees, suppliers, and shareholders Num Pages: 272 pages, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 18. Weight in Grams: 425. Good clean copy with minor shelfwear, remains very good. 2002. paperback. . . . . Codice articolo KTS0043118
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