Gonzo Marketing: Winning Through Worst Practices - Brossura

Locke, Christopher

Brossura

ISBN 10: 0738207691 ISBN 13: 9780738207698

Casa editrice: Basic Books, 2002

Riassunto

A bold new marketing approach emphasizes the in-your-face, guerilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Reprint. 30,000 first printing.

Su questo libro

Informazioni sugli autori

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM.

Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, the Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.

Dettagli dell?edizione

• Editore: Basic Books
• Data di pubblicazione: 2002
• ISBN 10: 0738207691
• ISBN 13: 9780738207698
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 256
• Contatto del produttore: non disponibile