Articoli correlati a Integrated Marketing Communication: Creative Strategy...

Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Brossura

Blakeman, Robyn

 
9780742529649: Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Brossura
ISBN 10: 0742529649 ISBN 13: 9780742529649
Casa editrice: Rowman & Littlefield Pub Inc, 2007

Sinossi

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested approach that lays out creative processes and strategies for effective IMC. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. She also looks at visual and verbal tactics and business theory and practices in relation to the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee and the author ofThe Bare Bones of Advertising Print Design.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Rowman & Littlefield Pub Inc
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0742529649
ISBN 13 
9780742529649
Rilegatura
Copertina flessibile
Numero di pagine
267
Contatto del produttore
Rowman & Littlefield
https://rowman.com/

4501 Forbes Blvd, Suite 200
Lanham
MD
20706
U.S.A.
Persona responsabile
non disponibile