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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Brossura
Sinossi
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. His books include My Son Is an Alien: A Cultural Portrait of Today's Youth and Cool: The Signs and Meanings of Adolescence, and he is the editor-in-chief of Semiotica.
Product Description
Book by Danesi Marcel
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRowman & Littlefield Publishers
- Data di pubblicazione2007
- ISBN 10 0742555453
- ISBN 13 9780742555457
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine220
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Why It Sells Decoding the Mean
Editore:
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Editore:
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antico o usato
Paperback
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Codice articolo G0742555453I4N00
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Foto dell'editore
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Editore:
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.7. Codice articolo G0742555453I2N00
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Editore:
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 3430020-6
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Editore:
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP10365637
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Foto dell'editore
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Editore:
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antico o usato
Brossura
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 3430020-6
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Editore:
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Paperback
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR009059644
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Editore:
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antico o usato
paperback
Da: Michael Lyons, HAGERSTOWN, MD, U.S.A.
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paperback. Condizione: VeryGood. Ships same day or next. The cover is clean and looks almost new. Unread copy. Text is like-new. Expedited shipping available at checkout for domestic orders. Codice articolo 4KVIIL001401
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Editore:
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-V-010-02177
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Foto dell'editore
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Editore:
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 3430020-6
Quantità: 1 disponibili