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Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus - Rilegato

Von Oech, Roger

 
9780743222877: Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Sinossi

Dipping deeply into the well of Western thought and history, the author recovers the 2,500-year-old philosophy of Heraclitus for modern users--particularly business executives--using his wisdom to help readers jump-start their own creativity.

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Informazioni sull'autore

Roger von Oech is the founder and president of Creative Think, a California-based consulting firm that specializes in stimulating creativity and innovation. He has given seminars and presentations to corporations worldwide, including Coca-Cola, GE, Disney, Intel, MTV, Microsoft, NASA, Apple, Citigroup, and the United States Olympic Committee. He is the author of two previous creative-thinking books, A Whack on the Side of the Head and A Kick in the Seat of the Pants, as well as the popular Creative Whack Pack card deck. He lives with his wife and children in Atherton, California.

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9781576752272: Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Edizione in evidenza

ISBN 10:  1576752275 ISBN 13:  9781576752272
Casa editrice: Berrett-Koehler Publishers, 2002
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