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Sinossi
A blueprint for doing business successfully in the rapidly growing Chinese consumer market shares insight into China's remarkable emergence as a global economic power, the nation's seemingly contradictory business practices, and the experiences of high-profile foreign companies and businesspeople. Reprint. 40,000 first printing.
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Recensione
"McGregor illustrates the dangers and allure of the Chinese market." - The Washington Post
"Colorful and cautionary, offering sound prescriptions for Westerners." - BusinessWeek
"McGregor is a keen observer and raconteur." - USA Today
"[McGregor's] book is the best to date...Our little nugget of wisdom on the China market for those wanting to do business there? Read this book." - Time
"James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed firsthand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, his book, One Billion Customers, is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy." - Henry Kissinger
"Help[s] the rest of us understand the labyrinth of Chinese deal making." -- Fast Company
"One of the best books of 2005." -- Barron's
"This book should help foreign executives avoid some of the pitfalls." -- Financial Times
"McGregor sees beyond the normal reasons for China's rise" -- CBS News
"Chock-full of concrete tips about how not to lose your shirt in China." -- The Spectator
L'autore
James McGregor is well known and respected in Chinese business, political, and media circles. A Mandarin speaker, he has served as a key adviser to both the U.S. and Chinese governments. As The Wall Street Journal's China bureau chief following the 1989 Tiananmen Massacre, the chief executive of Dow Jones' China business operations during much of the roaring 1990s, and a venture-capital investor during China's dotcom boom, McGregor has negotiated every avenue of the labyrinth that is business in China. He is also a former chairman and a decade-long governor of the American Chamber of Commerce in China. He is a senior counselor for APCO Worldwide, and is member of the Council on Foreign Relations; National Committee on US-China Relations; International Council of the Asia Society; and serves on a variety of China-related advisory boards. He and his family live in Beijing.
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- EditoreFree Press
- Data di pubblicazione2007
- ISBN 10 074325841X
- ISBN 13 9780743258418
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine352
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