Arguing that salespeople perform more in accordance with their own belief systems than by practicing closing techniques and sales gimmicks, a guide to overcoming self-image-related obstacles shares strategies for building confidence, creating value, and identifying customer needs. 30,000 first printing.
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Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than 1.5 million graduates in 80 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. Integrity Systems's client list reads like a Who's Who of business: Johnson & Johnson, American Red Cross, IBM, The Guardian Life Insurance Company, Principal Financial Group, Franklin Templeton, and more than 2,000 others. He is the author of Integrity Service and Integrity Selling for the 21st Century. Willingham lives in Phoenix, Arizona.
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